Marketing

Marketing, AAS Degree

The adrenaline junkies of business, marketing professionals work in an exciting, multi-faceted career field. Able to work for nearly any industry, this profession is driven by deadlines, analysis, technology and creativity. If you enjoy working with different forms of media, analyzing data, multi-tasking, trouble-shooting and creating solutions for business, marketing is definitely the career field for you! Flexibility is key to success in this field.

*Laptop Included Program

Semester	Course Title	Credits

First Semester
SSS 100	Student Success Seminar	2
BUS 220	Personal Finance	3
CIS 105	Introduction to Computers	3
ENGL 101T	Composition	3
MKT 120	Principles of Marketing	3
To stay on top of the fast-paced changes in the business world, students will investigate marketing's role in the process of creating, distributing, promoting and pricing goods, services, and ideas. This class is dedicated to customer value (value-driven marketing) and customer relationships (relationship marketing); two crucial aspects in today's dynamic competitive environment.
MKT 160 MKT 160	Principles of Selling	3
Emphasizes the importance of establishing good relationships, finding prospect needs and a solution to those needs, and closing the sales interview. Also, students will examine the insights of dealing with customers in order to successfully satisfy the needs of both parties involved in a sale.
17
Second Semester
BUS 130 BUS 130	Business Communications	4
Students will learn to write various types of business letters, memos, and reports. Correct English usage, spelling, punctuation, and proofreading will also be emphasized. All students will prepare a resume and cover letter and participate in an interview and presentation. Students will demonstrate business etiquette, and conduct an effective business meeting.
BUS 140 BUS 140	Business Law I	3
Students will gain basic knowledge of United States law and the judicial system and will study law as it pertains to contracts, warranties, and product liability, consumer protection, real property, landlord and tenant, employment, partnerships, and corporations.
MATH 115 MATH 115	College Math	3
A course covering the concepts and applications of mathematics, that includes: the arithmetic order of operations, percent problems, descriptive statistics and graphing, algebraic manipulations, solving linear equations, formula rearrangement, word problems, measurement, and applied plane and solid geometry. This course satisfies the institution's general education requirements for mathematics, but is not a transfer course. Prerequisite: Placement Assessment
MKT 130 MKT 130	Essentials of Marketing Design	3
Using a leading page layout graphic program, students will learn to use this powerful software to create pamphlets, advertisements, booklets and printed or digital documents. Features include extensive text manipulation, photo and illustration control, art and design capabilities and preparation for output.
MKT 230 MKT 230	Consumer Behavior	3
This course will address factors that influence what and why we buy. Understanding consumer behavior provides you with tools that enable you to make sure consumers will feel a need for your product, search for, and find the intended information about your product. Applying an understanding of consumer behavior will allow customers to evaluate your product as the best alternative, buy the product and remain loyal to their product.
16
Interim
PSYC 101T PSYC 101T	General Psychology	3
Provides the student with an introduction to the basic psychological processes underlying human behavior. Topics include the functions of the brain amd nervous system, the characteristics of sensation, perception and altered states of consciousness, learning and memory, the nature of thinking skills and intelligence, theories of motivation, emotion and personality, a survey of psychological disorders and approaches to therapy, social/interpersonal relations, and practical applications.
SOC SOC	Social Science Elective: SOC 150T - Social Problems; or SOC 250T - Marriage and the Family	3
6
Third Semester
ELECTIVE ELECTIVE	Technical Elective	3
Technical Electives: Please see your Program Advisor for a course list.
MKT 220 MKT 220	Advertising I	3
Students will explore how everyone living and working in the modern world today is influenced by advertising. In fact, at some time in their lives, most people become creators of advertising. Students will gain an understanding of how advertising is actually practiced. Prerequisite: MKT 120
MKT 240 MKT 240	Market Research	3
Designed for students to generate and develop marketing information for use in effective decision making. The roles and methodology of conducting primary and secondary research are emphasized. Use of the Internet and management of a research project through a computer simulation are also included. Prerequisite: MKT 120
MKT 250 MKT 250	Web Design	3
Using a leading software and through hands-on experience, the conceptual and practical aspects of web design are emphasized including site management, working with text, images, links, tables, layers, templates, forms. In addition, website marketing principles and techniques are incorporated into effective website design concepts.
SPCM 101T SPCM 101T	Fundamentals of Speech	3
Based on the study of communication theory as applied to public speaking. The goals are to improve the student's public speaking and listening skills. Experiences in the class range from developing speech outlines, researching topics, and practicing delivery techniques for an informative, persuasive, interviewing techniques and panel discussion assignment.
15
Fourth Semester
ELECTIVE ELECTIVE	Technical Elective	3
Technical Electives: Please see your Program Advisor for a course list.
MKT 221 MKT 221	Strategic Marketing	3
In an era marked by the challenges of global competition, rapidly, changing technology, new consumer needs, and shifting demographics, the development of strategic marketing skills is essential if companies are to survive. Because unique strategic marketing move are not often transparent to competitors and are nearly always difficult, a focus on marketing strategy often yields a significant advantage. Computer skills, teamwork, decision making, problem solving, and communication skills will be required. Prerequisite: MKT 120
MKT 260 MKT 260	Advertising II	3
Advertising media are the channels of communication through which advertising messages are conveyed. Choosing the best media for an advertising campaign is a critical task, requiring a sound knowledge of the benefits each channel provides for the audiences being targeted and the products being advertised. Prerequisite: MKT 220
MKT 270 MKT 270	Marketing Management	3
This course is designed as a capstone marketing course and is intended to be taken during the student's last semester. The course will utilize a case study approach to analyzing the marketing aspects of an organization. Students will work in consulting teams and apply marketing concepts to real companies and provide recommendations for those companies. (Final Semester Only)
MKT 290 MKT 290	Marketing Internship	3
Students will enjoy a capstone experience by working 180 in the business world, utilizing the opportunity to put into practice all that they have learned. Students will be guided to achieve specific objectives as developed by the company, student, and supervising instructor. Prerequistes: 2.0 GPA and Instructor Approval
15
Total Credits: 69

Technical Electives: Please see your Program Advisor for a course list.

Students entering a program in any semester other than outlined may not graduate in the expected amount of time.

It is strongly recommended that students with no prior computer skills that CIS 105 prior to MKT 130 and MKT 250.