Marketing

Online and On-Campus Associate Degree Program

A career in marketing offers a world of opportunities across industries. At Southeast Technical College in Sioux Falls, South Dakota, our two-year Marketing associate degree program equips you with the skills, experience and confidence to thrive in this fast-paced and creative field. With a curriculum rooted in hands-on learning and guided by experienced faculty, you’ll graduate ready to contribute from day one.

In just two years, you’ll master core marketing principles that employers demand. From designing promotional materials and delivering persuasive sales presentations to conducting market research and solving organizational challenges, you’ll gain practical knowledge that translates directly into workplace success.

Develop the Skills Employers Want

Graduates of Southeast Tech’s marketing program are equipped with the technical, professional and problem-solving skills employers value most:

• Technical expertise: Evaluate advertising performance, create reports, address customer service problems, coordinate strategies across multiple channels, improve company ties with media outlets and assess new marketing campaigns.
• Professionalism: Demonstrate teamwork, accountability and integrity while managing fast-paced projects and deadlines.
• Adaptability: Understand the value of continuing education because of your foundational experience at STC. The ever-changing nature of your field means you will need to keep up to date on the latest technologies and marketing trends to stay ahead of the competition.
• Customer insight: Break down the consumer decision-making process to better understand the psychology behind consumer and buying trends.

Learn From Experienced Faculty

Our instructors bring years of professional marketing experience into the classroom, offering insight into industry trends and expectations. You’ll benefit from their mentorship as they connect real-world challenges to your coursework, helping you prepare for a seamless transition into your career.

Customize Your Learning Experience

Southeast Tech provides flexible options to fit your goals and schedule. Take classes in person at the George S. Mickelson Center, online or through a hybrid approach. Small class sizes ensure you receive personalized support in every setting. You’ll also have the opportunity to select technical electives, allowing you to tailor your degree toward areas like digital marketing, social media strategy or consumer behavior.